|Titel :||The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur|
|Untertitel :||Timeless Principles From America''s Greatest Woman Entrepreneur|
|Autor:||Mary Kay Ash|
|Herausgeber:||John Wiley & Sons|
|Genre:||Werbung & Marketing|
|Größe:||H240mm x B161mm x T28mm|
Praise for The Mary Kay Way "One of the most inspiring entrepreneurial leaders, Mary Kay always understood the importance of people and the value they can bring to an organization." -J.W. Marriott, Jr., Chairman and CEO, Marriott International, Inc. "Mary Kay knew that when you put people first and then surround them with processes and disciplines that recognize their efforts, performance will soar." -David C. Novak, Chairman and CEO, Yum! Brands, Inc. (KFC, Taco Bell, Pizza Hut, Long John Silver's, A&W) Mary Kay Ash built a global independent sales force that today numbers 1.8 million women, and is respected by business and academic leaders. How? The secret is in this book. For forty-five years, the principles in The Mary Kay Way have helped the company succeed through changing economic times and explosive global growth. It has been said that no company wholeheartedly embodies the values and reflects the beliefs of its founder more than Mary Kay Inc. Now you can put the same inspiring principles to work for you. Recognized today as America's greatest woman entrepreneur, Mary Kay Ash stepped out in 1963 in a man's world to blaze a new path for women. She grew her business based not on the rules of competition, but on The Golden Rule. By "praising people to success" and "sandwiching every bit of criticism between two heavy layers of praise," this energetic Texas titan opened new opportunities for women around the world and built a multibillion-dollar corporation. Mary Kay's unconventional business philosophy was first published in 1984. Now revised and updated for the first time, with examples from her company's top independent salespeople, The Mary Kay Way is perhaps her most important legacy.
Foreword (Ryan Rogers). Editor's Preface. Introduction. 1. Golden Rule Leadership. 2. You Build with People. 3. The Invisible Sign. 4. Praise People to Success. 5. The Art of Listening. 6. Sandwich Every Bit of Criticism between Two Heavy Layers of Praise. 7. Be a Follow-Through Person. 8. Enthusiasm... Moves Mountains! 9. The Speed of the Leader Is the Speed of the Gang. 10. People Will Support That Which They Help to Create. 11. An Open-Door Philosophy. 12. Help Other People Get What They Want--and You'll Get What You Want. 13. Stick to Your Principles. 14. A Matter of Pride. 15. You Can't Rest on Your Laurels. 16. Be a Risk-Taker. 17. Work and Enjoy It. 18. Nothing Happens Until Somebody Sells Something! 19. Never Hide behind Policy or Pomposity. 20. Be a Problem-Solver. 21. Less Stress. 22. Develop People from Within. 23. Live by the Golden Rule On and Off the Job. Afterword. Leaders Creating Leaders. Index.
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