Tres Logos

Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensab... Mehr

Format:	Leinen-Einband (Ln)
EAN:	9783899551587
Anzahl Seiten:	508

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Titel :	Tres Logos
Untertitel :	Dtsch.- Engl.
Editor:	Robert Klanten, Nicolas Bourquin
EAN:	9783899551587
ISBN :	978-3-89955-158-7
Format:	Leinen-Einband (Ln)
Herausgeber:	Die Gestalten
Anzahl Seiten:	508
Gewicht:	1716g
Größe:	H198mm x B256mm x T41mm
Jahr:	2006
Sprache:	Englisch, Deutsch

Beschreibung

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Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the identity and philosophy of brands.

"Los Logos" and "Dos Logos" documented this unceasing evolution. Expanding on the previous editions, "Tres Logos" demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.

Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, "Tres Logos" explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers" personal approach.

"Tres Logos" is a state of the art visual encyclopedia on the current state and evolution of Logo Design.

Klappentext

Expanding on "Los Logos" and "Dos Logos," this volume demonstrates how influences from illustration and street art have become increasingly evident in logo design. Full color.

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